A clear vision for connected retail
Founded in Fuzhou, China, in 2014 by Fujian Normal University faculty member Wu Jinying, Fuzhou SOARFREE Information Technology Co., Ltd. specializes in electronic shelf labels and smart retail solutions. As a recognized High and New Technology Enterprise in China, we build on expertise in the Internet of Things (IoT) and wireless communications to help retailers digitalize their operations.
Get to know us ↗
Small displays Big possibilities

EPD Electronic Shelf Labels
Low-power e-paper labels available in multiple sizes and color options, enabling wireless updates for clear and efficient pricing and product information while helping retailers improve operational efficiency.
ExploreInquire now
LCD Marketing Displays
High-definition LCD displays for pricing, images, videos, and promotional content, designed for shelves, end caps, and key in-store locations to create a more engaging digital shopping experience.
ExploreInquire now
Commercial Displays
Commercial Displays are designed for digital visual communication across retail and commercial environments, covering a wide range of stretched displays and large-format commercial TVs. With flexible screen formats and high-definition visuals, they are ideal for shelf advertising, brand promotion, information delivery, and digital signage applications.
ExploreInquire nowBetter connected, in every aisle
REIMAGINE THE SHELF EDGESuccessful Cases
View cases ↗News
View all news ↗
SOARFREE Unveils a Refreshed Identity, Website and LinkedIn Presence
A new eagle-head identity and refreshed digital presence bring clearer information and more ways to connect with SOARFREE.

SOARFREE at NRF 2026 Asia Pacific: 13.3-Inch LCD Displays
In Singapore, SOARFREE demonstrated LCD and e-paper displays for practical retail applications.

Meet SOARFREE at CHINASHOP 2026
Explore electronic shelf labels, LCD displays, and retail deployment options with the SOARFREE team.
Our cooperation chapter starts here
Tell us what you have in mind. From choosing electronic shelf labels (ESLs) to planning a rollout, let’s explore the right fit.
Address: No. 3, 17th Floor, Wanfu Center, High-tech Zone, Fuzhou, Fujian, China





















































