SOARFREE Unveils a Refreshed Identity, Website and LinkedIn Presence
A new eagle-head identity and refreshed digital presence bring clearer information and more ways to connect with SOARFREE.
Published: · SOARFREE

SOARFREE is introducing a refreshed visual identity alongside its redesigned website and renewed LinkedIn presence. This coordinated update brings a consistent brand expression to the places where customers and partners discover our products, explore retail applications, and connect with our team.

An eagle’s perspective
The eagle-head emblem expresses three ideas at the heart of SOARFREE: clear insight, focused action, and a forward-looking mindset. The eagle’s attentive gaze represents our attention to changing retail needs; its sense of direction reflects the focus needed to turn ideas into practical products.
For us, looking ahead also means staying close to everyday operations. The refreshed identity brings these values into a more consistent visual language across our website, communications, and professional community.

A clearer route from discovery to discussion
The redesigned website brings products, industry solutions, customer stories, and resources into a clearer structure. Visitors can move from an overview of electronic shelf labels and LCD displays to the applications and details relevant to their projects.
Chinese and English content has been organized for each audience, with concise introductions, focused sections, and more consistent image presentation. News and articles offer another way to explore our work, while contact entry points make it easier to start a product or project conversation.

Designed to adapt to your screen
The website adapts its layout to desktop, tablet, and mobile screens. Navigation, content cards, images, and text reorganize around the available space, so visitors can browse without relying on a desktop-sized layout.
Whether exploring a product at a desk or opening a link during a store visit, users can follow the same content structure and move between information and inquiry pages with greater ease.
A refreshed presence on LinkedIn
Our refreshed LinkedIn page extends the new visual identity into our professional network. Together with the website, it creates a more consistent point of contact for retailers, technology partners, and industry professionals.
Follow SOARFREE for company news, product applications, exhibition updates, and perspectives on retail displays. We welcome conversations about electronic shelf labels, digital signage, and the practical requirements of connected stores.
A new look. The same focus on your project.
This launch brings our identity, website, and LinkedIn presence closer together. Behind the new presentation is the same focus: helping customers explore suitable display products and plan their retail applications.
Explore our products · View industry solutions · Talk to our team


