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Frequently asked questions

Products & Selection

What are electronic shelf labels, and what problems do they solve?

Electronic shelf labels (ESLs) are digital displays placed on shelves or product fixtures to show prices, promotions, and product information. Compared with paper labels, they reduce manual label changes and help stores manage pricing more efficiently. SOARFREE offers e-paper and LCD labels together with supporting management solutions.

What are the advantages of ESLs over traditional paper labels?

ESLs reduce the work involved in printing, replacing, and checking paper labels, making price and promotion updates more efficient. For retailers with multiple stores, centralized management can also help stores follow a consistent pricing strategy. Actual time and cost savings depend on store size, update frequency, and existing workflows.

What are the benefits of LCD shelf labels?

LCD shelf labels are well suited to shelf areas where product images, promotions, and additional information need to stand out. They offer richer visual presentation than e-paper labels used mainly for prices and essential product details. Power supply, content needs, and maintenance should also be considered when choosing a model.

How should I choose between LCD and e-paper labels?

E-paper labels are a good starting point when the main need is to display prices and essential product information. LCD labels are better suited to richer images, promotions, or dynamic content at the shelf edge. Both can be used in different areas of the same store. The right mix depends on the content, update frequency, and installation environment.

What types of stores can use SOARFREE products?

SOARFREE products can be used in supermarkets, convenience stores, pharmacies, and other retail environments that need centralized product information management. Shelf layouts, product counts, and promotion methods vary by store type, so we recommend identifying the priority areas before selecting screen sizes, mounting accessories, and management workflows.

Can ESLs display more than prices?

Yes. Depending on the model and display template, labels can also show product names, specifications, barcodes or QR codes, and promotional information. SOARFREE’s LCD range supports richer visual and video media content. Available content depends on the selected product and project configuration.

System & Operations

Do ESLs require dedicated software?

Yes, ESLs need a management system to send product, price, and promotion information to the labels and manage device status. SOARFREE provides price management solutions for its labels. If you need to connect an existing POS, ERP, or product management system, the data sources, integration method, and user permissions should be confirmed before implementation.

How are prices updated? Can multiple stores be managed centrally?

SOARFREE supports centralized price management through the cloud and can work with store ERP pricing workflows. For retail chains, approval and publishing processes can be configured around the responsibilities of headquarters and individual stores, so updates reach the intended stores and labels.

Can the solution integrate with our existing POS, ERP, or product management system?

Integration can be assessed. Before implementation, both teams should confirm product identifiers, price sources, promotion rules, store structure, and update workflows. SOARFREE can then define the integration approach. The final scope depends on the capabilities and access provided by the existing systems.

Can prices still be changed if the network goes down?

If the selected product is one with NFC function, it is possible to make offline price adjustments using a mobile phone or PDA. Its availability for your stores, and how changes synchronize after connectivity returns, should be confirmed during solution design based on the selected system and store network.

What equipment is needed for one store?

A store typically needs labels, the communication and system components required by the selected solution, and mounting accessories suited to its fixtures. Quantities and placement depend on store size, shelf layout, product count, and network conditions. An accurate equipment list follows a site assessment.

Deployment & Maintenance

Will ESL installation disrupt store operations?

Deployment can generally be planned in stages by store or store area. Shelf inspection, product data checks, mounting decisions, and staff training should be completed in advance, with installation times agreed with the store. The schedule and any operational impact depend on site conditions and the implementation plan.

How often do label batteries need to be replaced?

This depends on the model, display technology, update frequency, and operating environment; one battery life figure cannot describe every label. During product selection, SOARFREE can provide power and maintenance information for the relevant models and use case.

Can labels be used in freezers, wet areas, or outdoors?

It needs to be determined based on the specific model. The Tido Freezer series support to a working temperature range of -25°C to 10°C and a protection level of IP68. They are suitable for use in refrigerators and humid areas. However, this does not mean they are suitable for freezing, continuous rinsing or outdoor environments; for special scenarios, please first confirm the corresponding product specifications.

Can we run a pilot before rolling out to more stores?

Yes. We recommend starting with a representative store or priority product category to validate integration, price update workflows, installation, and staff experience. The pilot results can guide product selection, deployment standards, and the wider rollout plan.

Commercial Enquiries

Does SOARFREE offer commercial displays and in-store advertising solutions?

Yes. In addition to ESLs, SOARFREE presents commercial display and new media advertising solutions for product promotion and in-store communication. Content, placement, and management workflows can be planned for each retail setting.

How can I get a solution and quotation for my stores?

Please share your store count, retail format, estimated number of products to label, desired display content, and existing POS or ERP system. SOARFREE can then discuss product selection, pilot scope, and deployment options. Contact us through the website form or email info@soarfree.net, and the reply will be sent to you within one working day.

How do I discuss becoming a partner?

Submit a partner inquiry with your company, target markets and intended cooperation model. We can then discuss product and support requirements.