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Xianfeng Life: Digital Displays for Fresh-Food Retail

LCD shelf displays combine product information and promotional content in a fresh-food-led supermarket environment.

Xianfeng Life: Digital Displays for Fresh-Food Retail

Xianfeng Life is a Henan-based retailer founded in 2004. Its fresh-food-led store format calls for frequent information updates and a consistent customer-facing presentation.

Keeping pace with fresh food

Keeping pace with fresh food

Produce, meat, and seafood ranges change throughout the day. Teams need to coordinate prices, member offers, and promotional messages without repeatedly replacing paper materials.

Information and promotion together

Information and promotion together

SOARFREE LCD displays support product information alongside campaign visuals. Configurable layouts help align shelf presentation with the store’s visual identity, including coordinated displays at promotional endcaps.

A more consistent customer experience

A more consistent customer experience

Reusable digital layouts help keep shelves orderly and make offers easier to identify. Teams can spend less time handling printed labels and more time on merchandising and customer service.